Biography
Martin Barraud is a British artist and advertising photographer whose practice spans four decades of international work, from major commercial commissions to some of the most recognised public memorials in the UK.
Formally trained at Salisbury College of Art, Martin has never been tied to particular construction methods or styles, believing this frees him to think as widely as possible around any given brief.
This has included constructing four-tier-high stacks of filing cabinets on the South African plains, wrapping an entire house in bubble wrap, and placing a lawnmower and its user on a two-square-metre patch of floating island. All substantial physical constructions, then photographed to the highest possible standard. The self-initiated conceptual work that followed has made sustained international sales through Getty Images.
In 2007 Martin co-founded Ojo Images, a creative image agency established with five fellow photographers, all among Getty's top ten best-selling contributors worldwide. Ojo Images was acquired by Getty Images in 2012, a sale in which Martin played a very significant role.
As an advertising photographer his clients have included CFM International, Boehringer Ingelheim, Mirae Asset Management, Investec, Commerzbank and Nomura, working with agencies including Gravity Global, GREY Germany and Stepworks Hong Kong. He has received numerous awards throughout his career, including working on two projects that received D&AD Yellow Pencils.
In 2016 Martin founded, created and named There But Not There, an installation of clear silhouetted figures designed to ‘take the names off the walls and back into their communities’, if only inspirit.
The installation was taken up by over 4,000 communities across the UK, supported by a £2 million grant from the UK Government Armed Forces Covenant Fund Trust.
The Tommy figure he designed to accompany it has since become a symbol of remembrance in its own right, now forming a central element of the Royal British Veterans Enterprise’s identity.
Martin was invited to create the Prostate Cancer UK Memorial in 2021, unveiled at London Bridge Station before touring major stations across the UK, currently at Bristol Temple Meads. His Bootprint Installation in 2019 honoured the 749 American personnel lost in Operation Tiger. His Echoes sound mirror on Dover's waterfront was commissioned to commemorate VE Day 80. His sculpture Human: being won the South of England Regional Prize at the ING Discerning Eye Exhibition, Mall Galleries, London, 2025.
His work has been the subject of widespread national press and broadcast coverage, including a live appearance on BBC Radio 4's Today programme.